Shopify advice: writing and adding blog posts to your Shopify site to drive traffic

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We have noticed that a lot of stores that we have built Shopify stores for do not utilise the blog posting feature offered by Shopify. The reason why we’re addressing this is because blog posts are one of the easiest ways to generate new and organic traffic to your website. Below I’ve written out a short basic guide to get started blog posts and then I’ve answered some questions that you might have about the guide.

The basics of writing a blog post:

  1. Single Topic – 1 keyword/key phrase – 5 times:
    1. You want to identify the keyword of what you’re trying to rank for on Google. For example, this might be a new brand you’re launching on the website or you want to write about “gifts for weddings”. In either case, you want to use the key word that you’ve identified at least 5 times throughout the article.
    2. You can write blog posts to promote your departments or products, by having links to the products you mention in the article to the collection/department pages too
  2. 350 Words:
    1. It’s important to make sure that your articles are around 350 words in length. You don’t want your article to be too long or too short.
    2. Remember, you are in the first instance writing for the Google spiders that will index your site, and secondarily for people who will read the post. It's a balancing act.
  3. Images:
    1. It is recommended that you provide a unique image or video to your blog posts.
    2. If you’re using images in your article, make sure that you add alt text to the image. When you add the image in Shopify’s rich text editor, it will ask you to provide this.
    3. Why is this important? Google and other search engines have no idea what your image is. Providing alt text to the image, is giving it a description that google can index, which is beneficial to the indexing of the blog post.

That’s it. 3 easy steps to writing a blog post. Remember, Search Engine Optimisation is full of 1 percenters. There’s a range of different areas you need to address when looking at the SEO of your website and blog posts are an easy place to start. Shopify has a lot of built in features, to make the SEO as simple as possible when you start out.

Why Blog Posts?

  • Blog posts are a great way to address specific and niche area’s of your industry/business.
  • Google likes new content, and blog posts are the easiest new content to get out.
  • Regular blog posts, at least weekly, will drive traffic to your site.

How many blog posts should I write?

  • We would recommend starting out trying to write at least 1 blog posts a month. Transition this to weekly and, depending on your business, more often.
  • At Tower, our Managing Director Mark writes 1 blog post for each day of the week. On a Thursday morning, he will sit down and spend an hour hammering out the 7 blog posts for the next week. Each is on a different topic. He writes two types of posts - one for Google spiders and another with more natural and authentic content for humans.

What are keywords in SEO?

  • Keywords are the words and phrases that users are querying (searching) on Google.
  • Keywords are important, because they are the link between what people are searching for and the content on your website. Keywords are as much about your audience as they are your content. What you as the merchant may describe one way, customers and users may describe in with a different phrase. 

How do I define my keywords?

  • When defining your keywords, it’s important to ask yourself questions:
    • What are people searching for?
    • How frequently are people searching for it?
  • For example, if I’m a clothing store, I do not want to have the keyword “clothes”. This is too generic and big brands that have entire teams dedicated to SEO will rank above me. Alternative? I will need to target a niche, for example I might target a specific brand or a type of clothing instead.
  • Our recommendation is to find unique and niche areas of your industry to target your SEO. This may be trying to target your local area (e.g. “wedding gifts [suburb/town]”).
  • For an even more in-depth explanation into keyword research, I would recommend reading this article:
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